#Manual rules risk engine how to#
#Manual rules risk engine manual#
#Manual rules risk engine pro#
#Manual rules risk engine code#

#Manual rules risk engine code#

Code is added that creates redirection rules for mobile users.

WARNING: Sneaky mobile redirects are often unintentional and can happen without the direct knowledge of the webmaster. When mobile users are sneakily redirected to different content, it leads to a bad user experience and invites a penalty. There may even be times when it’s necessary to redirect mobile users from one URL to another for a better user experience.Īs long as the redirect sends the user to a page that is essentially the same, this is a perfectly legitimate use of a redirect. Quite often, images must be modified to accommodate a smaller screen. It’s not uncommon for the mobile version of a website to display content a bit differently from the desktop version.

#Manual rules risk engine manual#

Once discovered, a manual action typically follows, which could involve the removal of URLs from the search index.

This is a direct violation of Google Webmaster Guidelines. Some or all of the pages on a website redirect mobile users to content not visible to Google’s crawlers. htaccess file, or could be written in JavaScript.

#Manual rules risk engine pro#

Pro Tip: These types of redirects are often created by CMS plugins, may be located in your.

Submit a reconsideration request after fixing these issues.

Conditionally redirect (ex: only redirecting users coming from a certain source).

Send users to an unexpected destination.

Check all redirects remove redirects that:.

Resolve any variations between the two so they end up being the same.

Compare the content on your web page to the content fetched by Google.

Navigate to Google Search Console > Crawl > Fetch as Google, then fetch pages from the affected portions of your website.

Site-wide matches affecting your whole website.

Partial matches affecting portions of your site.

This is another penalty that comes in two forms: Sneaky redirects send users to a different page than what is shown to Google.īoth actions violate Google’s Webmaster Guidelines. This post will focus on known manual penalties and steps for recovery.Ĭloaking is the act of showing different pages to users than are shown to Google. Once the noted violation is fixed, you are required to explain the origins of the problem as well as the resolution in a “ Reconsideration Request.”Ĭonversely, there is no need (or ability) to file a reconsideration request to escape an algorithmic smack-down. The most notable difference in dealing with a penalty versus an algorithmic event is the need and opportunity to interact directly with Google.Ī website that is penalized by Google will receive a manual action report via Google Search Console.

#Manual rules risk engine how to#

It determines how to proceed in terms of developing a recovery strategy. Understanding the difference between having your website impacted by a manual penalty versus triggering an algorithm is important. The net result can be the same – a huge and sometimes devastating loss of organic traffic. There is an expectation that over time, RankBrain and BERT will make the algorithm “smarter” and diminish the need for these human reviewers.īeing on the wrong side of an algorithm sure feels like a penalty.

Google also employs an army of human reviewers to manually review and flag websites.ĭespite their best efforts, there are still many websites that slide through the algorithms but don’t meet Google’s quality standards. In the case of Panda & Penguin, the end game for Google is to demote websites in the search results that don’t meet their quality standards, as defined by their Webmaster Guidelines. Algorithms rely on a set of rules and calculations to automatically deliver the desired outcome. High-profile updates like Penguin and Panda are not actually penalties they are algorithms. The most common is mistaking an algorithm for a penalty. There is a lot of misinformation FUD (fear, uncertainty & doubt) surrounding Google penalties.